四川省工商联举办论坛 金宫川派谈同质化时代的竞争破局之道

??来源:消费日报网2019-09-10
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核心提示:9月4日下午,四川省工商联举办了一场圆桌论坛,邀请四川省内知名企业家、品牌专家、学者以及营销业内人士等,共话四川民营企业推进品牌战略,实现高质量发展的路径和策略。

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> ??9月4日下午,四川省工商联举办了一场圆桌论坛,邀请四川省内知名企业家、品牌专家、学者以及营销业内人士等,共话四川民营企业推进品牌战略,实现高质量发展的路径和策略。

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 1.png

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 省工商联:激发民间投资活力,做强川字号品牌论坛现场

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> ??四川金宫川派味业有限公司董事长龚永泽先生出席了该活动,并在论坛中与在座的企业家们分享了金宫的发展经验。

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 2.png

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 圆桌讨论:同质化时代的竞争破局

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> ??龚永泽董事长表示:金宫作为川商大家庭的一员,成立至今已经26年,一直致力于推动“川字号”品牌走向全国、全球。近年来,金宫进一步强化了品牌意识,通过对产品、客户、渠道、传播等各个方面的梳理,进行品牌聚焦,力图打造调味品行业中最具知名的“川字号品牌企业”。金宫,用美味传递幸福!让天下人享受健康美味生活,这是金宫的使命,并将一直践行下去。

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 3.png

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 金宫川派董事长龚永泽先生现场分享

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> ??据金宫顾问龚国林了解到:金宫川派作为川调的代表品牌,自90年代起,就一直围绕着“金宫造,好调料”这一主题,用心打造健康、美味、方便的调味精品。旗下“金宫”“百信”“川派”“金典源”四大品牌齐头并进,立足川菜味道,根据市场需求不断丰富产品线,创新品牌营销方式,精耕市场,不仅成为川调行业中的知名品牌,还积极开拓全国甚至全球市场,其产能、质量、物流和服务都已远超调味品行业平均水平。

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 4.png

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> ??同质化时代的竞争破局之道,在品质,也在品牌。金宫在品质风味上,创新发展,对消费者负责;在品牌活动中,积极向消费端延伸,加强品牌与消费者的沟通和交流,赢取消费者的心智。未来,金宫将继续聚焦品质品牌的创新发展,弘扬川味文化,助力川调走向世界!

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 5.png

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 6.png

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 7.png

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> ??川字号品牌如何突围? —— 四川省工商联举办圆桌论坛 金宫川派谈同质化时代的竞争破局之道

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;">

portant;font-size:16px !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;"> 责任编辑 蔚楠
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